The practice, and the person running it.
One writer. Six years. A specific kind of work.
I'm George Martins, and I run Geo-Mart Writing Services as a one-person premium executive ghostwriting practice. I work with a small number of founders, coaches, and consultants at any given time across books, newsletter architecture, email sequences, executive positioning, and full ecosystem builds, and I've been doing some version of this work for the last six years.
The practice exists because there's a specific kind of writer I kept failing to find when I went looking, which is someone who treats voice extraction as its own discipline rather than a warm-up phase before the real writing begins. Ghostwriting operations built around volume and process produce what volume and process produce, which is usable content that doesn't quite sound like the person it was built for. Voice extraction doesn't scale that way. Capturing how someone actually thinks requires sustained attention from one writer across the full engagement, which is the part that breaks the moment the work gets handed between people or processed through a system. This practice is built around the opposite of that.
How engagements actually run.
Every engagement starts with a clarity call, which is a 30-minute working conversation about what you're trying to build and whether my approach fits your situation. I don't take on clients without that conversation first, because voice extraction depends on a chemistry you can't diagnose from email alone.
From there the work runs in two phases. The first phase is voice extraction across structured conversations, where the goal is to surface how you actually think, what you believe that most people in your field don't, and where the gap between your private thinking and your public writing currently lives. That becomes the voice guide, which is the document everything else builds on.
The second phase is the writing itself. For books, that's the draft-and-refine cycle across three to four months. For newsletter architecture, that's the ongoing weekly or bi-weekly rhythm. For email sequences, that's the full sequence built in your voice and tested against how you actually explain the concept at the center of it. For executive positioning, that's whatever cadence fits the specific project. What stays consistent across every shape is that I'm writing in your voice from the first draft forward, you're reviewing everything before it becomes final, and we iterate until each piece sounds like you at your sharpest.
Why written communication comes first.
Client communication in this practice happens primarily in writing rather than on calls, and that's a deliberate choice about how voice extraction works best. When clients have time to think before they respond, which written exchange allows and real-time calls don't, the thinking that comes out tends to be sharper and more specific than the version they'd produce under conversational pressure. Writing also creates a paper trail of the client's actual thinking that the extraction sessions build on later, which accelerates the drafting work substantially once we reach it.
Clients who prefer calls can have them. Some people think better out loud and the process accommodates that entirely. Clients who prefer writing usually get more out of the process for the reasons above, and they tend to be the ones whose voice work progresses fastest because the foundation they're building on is already partially in writing by the time the drafting phase begins.
Who this practice fits.
This work fits you if you already know what you believe, already have a real practice or business built on that belief, and you want someone who can help you commit that thinking to writing without flattening it. The clients who do well here tend to be sophisticated operators in their fields who've figured out what they want to say but haven't figured out how to say it on the page in a way that sounds like them.
This doesn't fit you if you're still figuring out what you actually believe, if you're looking for content strategy or LinkedIn growth tactics rather than infrastructure, or if you want someone who will write anything you hand them without pushback. Part of what you're paying for is the editorial judgment that keeps weaker ideas off your published work, and that judgment sometimes disagrees with you. If any of that describes what you're looking for, there are writers whose models fit those needs better than mine does.
Frequently Asked Questions
Common questions about getting started.
The next step is a conversation.
The clarity call is 30 minutes.
We'll talk through which piece of your written infrastructure is missing, whether filling that gap is the right priority right now, and what the engagement would look like if we moved forward. If we're a good fit, I'll tell you exactly what I'd build and why.